Insurance reimagined

for brokers and their clients

Why Azur

Insurance for clients, not insurers

Straight talking, curved thinking

Convenient

Shaped to handle all your client’s insurance needs

One renewal date One solution One portfolio

Or simply cover one risk at a time, all at warp speed

Adaptable

A portfolio view of risk and price

A flexible approach to underwriting

Simply put, no stone left unturned to satisfy your client’s insurance needs

Personal

We take care of each client’s individual needs

Your user experience is our obsession

Every. Single. Last. Detail.

Our products

Customised cover

For the way your clients live

I am a

Broker

Our obsession is to embed the highest standards throughout our products and our business. After all, we are protecting some of the most valuable assets on the planet.

Explore the Azur product range and find out just how obsessive we really are.

Broker document centre

Private client

Please contact your local insurance broker to arrange cover, as we do not sell direct.

Loading results...

About us

Azur through the Looking Glass

We came, we saw, we reimagined

The company

Reimagining insurance for brokers and their clients

Azur is a Managing General Agent (MGA), in partnership with AIG Private Client Group, one of the world’s largest and best-respected insurance companies.

We currently focus on High Net Worth insurance for clients of UK brokers.

Azur is a technology company, emphasising continuous product development, rapid deployment of new features and a passion bordering on the obsessive for design and the user experience of brokers and their clients.

Our other obsession is to embed the highest standards of conduct throughout the business. After all, we are protecting some of the most valuable assets on the planet.

The team

Graham Elliott Graham Elliott Co-Founder and CEO gelliott@azuruw.com
Charlie Blackburn Charlie Blackburn Co-Founder and CTO cblackburn@azuruw.com
Ian Pettifor Ian Pettifor Co-Founder and CFO ipettifor@azuruw.com
Geoff Holmes Geoff Holmes COO gholmes@azuruw.com
Kate Wells Kate Wells Managing Director Private Client Group kate.wells@azurpcg.com
Charles Norton-Smith Charles Norton-Smith Head of Corporate Strategy cnorton-smith@azuruw.com
Lara Korz Lara Korz Chief Data Officer lara.korz@azurpcg.com
Philip Proost Philip Proost Chief Digital Officer pproost@azuruw.com

Meet our underwriters

Paul Glennerster Paul Glennerster Technical Underwriting Manager paul.glennerster@azurpcg.com 020 3319 7899
John Hollmann John Hollmann Senior Underwriter john.hollmann@azurpcg.com 020 3319 7905
John Montgomery John Montgomery Product Manager john.montgomery@azurpcg.com 020 3319 7891
James Butler James Butler Underwriter james.butler@azurpcg.com 020 3319 7889
Paul Evans Paul Evans Senior Underwriter paul.evans@azurpcg.com 020 3319 7898
Emma Griffiths Emma Griffiths Senior Underwriter emma.griffiths@azurpcg.com 020 3319 7887
Stephanie Brown Stephanie Brown Underwriter stephanie.brown@azurpcg.com 020 3319 7902
Suzy Polson Suzy Polson Underwriter suzanna.polson@azurpcg.com 020 3319 7903
Amy Hepworth Amy Hepworth Assistant Underwriter amy.hepworth@azurpcg.com 020 3319 7921

Meet our sales team

Patrick Cloughley Patrick Cloughley Head of Broker Engagement patrick.cloughley@azurpcg.com 020 3319 7897
Wayne Knibbs Wayne Knibbs Head of Sales wayne.knibbs@azurpcg.com 020 3319 7904
Jessie Dhaliwal Jessie Dhaliwal Business Development Manager jessie.dhaliwal@azurpcg.com 020 3319 7890

Musings

A new world order for insurance

Capital

Capital, dominant for centuries, has been superseded by distribution, threatening business models aligned with the needs of capital rather than end consumers.

Disruption

Disruption is coming from clever use of technology to eliminate transaction chain inefficiencies.

Conduct-led environment

Regulators are focusing on outcomes for end insureds and are mandating everyone in the transaction chain to take this into account when designing and selling products. Obvious conflicts of interest will become more difficult to sustain in this new, conduct-led environment.

Technology

Technological developments, especially cloud computing, are enabling nimble start-ups to threaten business models based on legacy systems which are expensive and inflexible.

Exceptional user experience

Access to, and understanding of, data is key to both delivering exceptional user experience and ensuring good underwriting outcomes; this is more difficult on closed, older platforms.

Diversity

Companies that embrace diversity will have lowered risk in a fast-changing world. As ‘Millennials’ enter the workforce, their B2C experience will set their expectations for the B2B environment.

Further musings

Claims

A problem shared is a problem solved

To make a claim, call us now (24hrs)

+44 (0)20 3319 8999

Our in-house team of experts work closely with our underwriters to take the pain out of the claim. Fast.

We have access to a whole stable of specialists to make the process as stress-free as possible.

Contact us

Get to know us better

Azur Group
4 Christopher Street London EC2A 2BS
Interested in working for us? Please tell us why… info@azuruw.com
Want to tell us what you think?
We’re all ears
Got a complaint?
Tell us about it and we’ll get right on it