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Reimagining insurance for brokers and their clients
Azur is a Managing Digital Agency (MDA), in partnership with AIG, one of the world’s largest and best-respected insurance companies.
We currently focus on High Net Worth insurance for clients of UK brokers.
Azur is a technology company, emphasising continuous product development, rapid deployment of new features and a passion bordering on the obsessive for design and the user experience of brokers and their clients.
Our other obsession is to embed the highest standards of conduct throughout the business. After all, we are protecting some of the most valuable assets on the planet.
Capital, dominant for centuries, has been superseded by distribution, threatening business models aligned with the needs of capital rather than end consumers.
Disruption is coming from clever use of technology to eliminate transaction chain inefficiencies.
Regulators are focusing on outcomes for end insureds and are mandating everyone in the transaction chain to take this into account when designing and selling products. Obvious conflicts of interest will become more difficult to sustain in this new, conduct-led environment.
Technological developments, especially cloud computing, are enabling nimble start-ups to threaten business models based on legacy systems which are expensive and inflexible.
Exceptional user experience
Access to, and understanding of, data is key to both delivering exceptional user experience and ensuring good underwriting outcomes; this is more difficult on closed, older platforms.
Companies that embrace diversity will have lowered risk in a fast-changing world. As ‘Millennials’ enter the workforce, their B2C experience will set their expectations for the B2B environment.