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Changing the country or region will affect product availability.

Why us?

Convenient, personalised, and backed by the best.
We’re thinking of you, every step of the way.


Insurance designed around your needs, not ours

For brokers

Flexible solutions to suit your clients and their circumstances, all under one roof.

For clients

Insurance for 21st century lifestyles: no-hassle cover for home, car and contents in a single portfolio with a single renewal date.


One-off insurance for one-off clients

For brokers

Talk to a team of experts with the market experience and know-how to meet every challenge.

For clients

Get the Azur treatment: uncompromising, uncomplicated cover that’s unique to you, for everything you love and value.

Backed by the best

Rock-solid foundations, deep resources

For brokers

Backed by some of the industry’s biggest hitters, Azur offers total security and confidence.

For clients

Rest assured: we’re trusted by our clients to safeguard their worldly goods, and settle claims promptly, sensitively and discreetly.

A company on the move

Azur is born with a purpose: to reimagine insurance – and the experience of the insured – for the 21st century
AIG Private Client Group comes under the Azur brand, and we move to offices on Finsbury Square
Broker iQ, a CII-accredited CPD platform for brokers is launched
Azur quickly grew to a team of 50
Azur launches a brand-new high-net-worth product, Collector Car
Azur launches its first trading platform in the US
The Works product for brokers is launched
Azur’s Series B financing is among the largest fund-raises in the UK insurtech sector
Azur’s Broker Hub is launched along with its Smart Home product, allowing brokers to quote and bind in 90 seconds
The Niche and Unoccupied products for brokers are launched
Azur’s latest product, Ultra Home, is a personalised service with flexible cover and a proactive approach to risk
Azur launches in Ireland with Private Client Home Europe
Smart Home wins Efma & Accenture Innovation of the Month award
Smart Home wins Celent Model Insurer award for Digital and Emerging Technology
Our journey’s just begun. Join us on our next phase of growth

Contact us

Knowing all that, you might expect everyone to be asking for the Azur treatment. You’d be right; they are.