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Why us?

Convenient, personalised, and backed by the best.
We’re thinking of you, every step of the way.
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Convenient

Insurance designed around your needs, not ours

For brokers

Flexible solutions to suit your clients and their circumstances, all under one roof.

For clients

Insurance for 21st century lifestyles: no-hassle cover for home, car and contents in a single portfolio with a single renewal date.

Personalised

One-off insurance for one-off clients

For brokers

Talk to a team of experts with the market experience and know-how to meet every challenge.

For clients

Get the Azur treatment: uncompromising, uncomplicated cover that’s unique to you, for everything you love and value.

Backed by the best

Rock-solid foundations, deep resources

For brokers

Backed by some of the industry’s biggest hitters, Azur offers total security and confidence.

For clients

Rest assured: we’re trusted by our clients to safeguard their worldly goods, and settle claims promptly, sensitively and discreetly.

A company on the move

01.2016
Azur is born with a purpose: to reimagine insurance – and the experience of the insured – for the 21st century
09.2016
AIG Private Client Group comes under the Azur brand, and we move to offices on Finsbury Square
01.2017
Broker iQ, a CII-accredited CPD platform for brokers is launched
09.2017
The company’s new home on Christopher Street is quickly outgrown
03.2018
Azur launches a brand-new high-net-worth product, Collector Car
05.2018
Azur launches its first trading platform in the US
10.2018
The Works product for brokers is launched
10.2018
Azur’s Series B financing is among the largest fund-raises in the UK insurtech sector
04.2019
Azur’s Broker Hub is launched along with its Smart Home product, allowing brokers to quote and bind in 90 seconds
08.2019
The Niche and Unoccupied products for brokers are launched
10.2020
Azur’s latest product, Ultra Home, is a personalised service with flexible cover and a proactive approach to risk
01.2021
Azur launches in Ireland with Private Client Home Europe
Next?
Our journey’s just begun. Join us on our next phase of growth

Contact us

Knowing all that, you might expect everyone to be asking for the Azur treatment. You’d be right; they are.